Mission, Vision, Values

Mission

• Informing the general public about dog training and responsible ownership

• Helping dog owners achieve a positive quality of life with their canine companions through education, training, advocacy & community.

Vision

• Building a strong community of confident dog owners.

• Fostering a healthy and balanced relationship between owners and their dogs.

• Using an open-minded & balanced approach with respect for individuality and fairness.

Values

• Recognizing each dog as an individual with unique needs and learning styles.

• Providing life-long support to owners.

• Using engagement, motivation and clear communication to create positive and balanced relationships between owner and dog.

• Working with owners who are open-minded and committed to making the necessary changes to improve their relationship with their dog.